Google I/O 2013 – Android Protips 3
A topic about “Delight” was interesting (it starts around 26:00). It was like the following in a summary (not exact excerpt though).
People are willing to spend 5 bucks multiple times for a flavored hot water, but they can get angry for an app that charges $1.49 instead of $0.99. This is because the emotional experience that a cup of coffee provides the value, and it’s what people are paying for.
It’s an interesting topic. As more apps are flooded in the market, an additional satisfaction would be required for standing out. It’s very difficult to make a difference just with standard functionality, and some sort of essence is required.
Then, this topic made me think about the following.
Around 1.5 years ago, I’ve switched from Windows to Mac. Recently, I was asked about its impression from one of my colleagues. At that time, I just answered several functional reasons (smooth integration with shell, nice trackpad control, etc.). But after that, I was thinking about this topic, and realized that they’re not so important, as most of these functionalities can be achieved on Windows, too. Maybe the major difference is an computing experience around that. Slick hardware design and software interaction provides an comfortable experience, and it makes me bring the Mac anywhere around. That kind of though was not there for me before.
Another video I was watching is Google I/O 2013 – Instant Mobile Websites: Techniques and Best Practices. It talks about performance, and one topic was 1 second latency can cause reductions in page views, increases in bounce rate and drops in conversion rate. It’s interesting too. Maybe the performance could be defined as functionality. But, it would be more effect on the experiences on visiting the site.